Performance Marketing
Demand capture and demand creation, engineered around pipeline — not vanity metrics.
- GEO / SEO
- Paid Ads: Google, Meta, LinkedIn, TikTok
- Outbound Lead Generation
⚡ An AI-First Growth Agency — From Code to Revenue.
Integrated Engineering, Performance Marketing & Growth Analytics.
From AI-driven outbound marketing to full-funnel lead generation and performance ads, we provide the complete ecosystem your brand needs to scale.
Platforms We Scale On
MetaGoogleLinkedInShopifyAWSHubSpotSalesforceTikTokMetaGoogleLinkedInShopifyAWSHubSpotSalesforceTikTok
Top Meta & LinkedIn Advertiser
4.9/5 Client Rating
Trusted Across 6 Time Zones
500+ Projects Delivered
What We Do
Five capabilities. One accountable team.
No handoffs between agencies, no finger-pointing when numbers dip. Engineering, media and analytics sit in the same room.
Custom Website & Software Development
Fast, conversion-focused builds shipped by senior full-stack engineers.
- Conversion-Focused Web Apps
- Next.js
- Shopify
- WordPress
Analytics & Integration
A measurement layer your finance team will actually believe.
- GA4 & GTM
- Looker Studio
- Server-Side Tracking
- Conversion Rate Optimization
Brand & Content Strategy
Positioning and creative that make the performance media work harder.
- Creative Direction
- UI/UX
- Video Strategy
- Copywriting
Dedicated Growth Squads
Embedded talent on demand, ramped in days rather than quarters.
- Vetted Full-Stack Engineers
- Performance Marketers
- Outbound Growth Specialists
Growth Analytics
Marketing data you can actually trust.
Most growth stalls because nobody agrees on the numbers. We rebuild the measurement layer first, then scale spend against it.
- Clean dashboards that finance, marketing and product all read the same way.
- Server-side tracking that survives iOS restrictions and ad blockers.
- Consent-safe GA4 + GTM builds with documented event taxonomies.
- Revenue attribution wired back to CRM stages, not just form fills.
Conversions, last 8 weeks
+142%
312
Events tracked
99.2%
Data accuracy
< 1h
Reporting lag
Why Apex
Built for teams that are done paying for activity.
Four reasons operators consolidate their growth stack with us.
Tech, ads and data live under one roof. One team owns the funnel end to end, so nothing gets lost between your developer, your media buyer and your analyst.
Ecosystem
The stack we run every day.
Deep, certified fluency across the tools your growth engine already depends on.
React
Next.js
TypeScript
Figma
Google Ads
Meta Ads
LinkedIn Ads
Semrush
Zapier
Make
HubSpot
Looker Studio
Our Work
Outcomes, not deliverables.
A sample of engagements across performance media, engineering and measurement.
Marketing
Northwind SaaS
Cut customer acquisition cost by 40%
Rebuilt paid search and LinkedIn ABM around qualified pipeline instead of MQLs.
-40%
CAC
+2.4x
Pipeline
Marketing
Vertex Logistics
Scaled monthly leads from 20 to 180+
AI-assisted outbound sequences paired with an always-on demand capture layer.
180+
Leads / mo
11.3%
Reply rate
Development
Lumen Commerce
Headless rebuild lifted revenue per session 63%
Next.js storefront on Shopify with a sub-second LCP and rebuilt checkout flow.
+63%
RPS
0.9s
LCP
Analytics
Halo Fintech
Recovered 31% of lost conversion signal
Server-side GTM with consent mode and CRM-stage attribution back into ad platforms.
+31%
Signal
+1.8x
ROAS
Analytics
Atlas Health
One dashboard replaced nine spreadsheets
Looker Studio warehouse reporting tied to revenue and payback windows.
< 1h
Reporting lag
100%
Adoption
Development
Forge Robotics
Shipped a production web app in 6 weeks
Embedded growth squad of engineers and a performance marketer from day one.
6 wks
Time to launch
+210%
Demo requests
Clients
What clients say.
Operators, founders and marketing leaders across six time zones.
“They replaced three vendors. Within a quarter our CAC was down 40% and, for the first time, we trusted the reporting.”
“The outbound engine they built now drives more pipeline than our entire SDR team did last year.”
“Engineering and media in one team meant landing pages shipped the same week the campaign brief landed.”
“Server-side tracking recovered signal we assumed was gone forever. ROAS followed almost immediately.”
“Rigorous, fast and genuinely accountable. They report on revenue, not on how busy they were.”
Resources
Insights from the team doing the work.
Field notes, playbooks and benchmarks — no gated fluff.
Guide
Outbound Marketing in 2026
How AI-assisted research and sequencing changed what a modern outbound motion looks like.
12 min readGuideGA4 vs Server-Side Tracking
Where browser tracking breaks, what server-side actually recovers, and how to migrate safely.
9 min readPlaybookThe Full-Funnel Paid Media Audit
The 42-point checklist we run before touching a single campaign budget.
15 min readBenchmarkB2B CAC Benchmarks by Channel
What healthy acquisition cost looks like across Google, Meta, LinkedIn and outbound.
7 min read 30-minute growth audit call
Ready to scale your business?
Tell us where growth is stalling. We'll come back with a concrete plan for the next 90 days — engineering, media and measurement included.